The Google Display Network (GDN) reaches over 90% of global internet users across 2 million+ websites, apps, and YouTube properties. While Google Search Ads capture existing demand, GDN generates brand awareness and brings non-converting visitors back via **remarketing**.
At Grothify, GDN remarketing is a cornerstone of our full-funnel ad campaigns. In this guide, we show you how to design high-converting display banners and target profitable audiences in 2026.
Re-engage Website Visitors with Retargeting
We’ll set up high-converting GDN remarketing banners and audience segments for free.
Top 5 Standard Display Banner Dimensions
| Banner Name | Dimensions (px) | Placement Location |
|---|---|---|
| Medium Rectangle | 300 × 250 | Sidebar & within article text (highest inventory) |
| Leaderboard | 728 × 90 | Top header of websites |
| Large Rectangle | 336 × 280 | End of blog articles & content sections |
| Half Page / Skyscraper | 300 × 600 | Full side margin of desktop sites |
| Mobile Banner | 320 × 50 | Bottom sticky banner on smartphones |
3 Secrets to GDN Campaign Success
- Use Responsive Display Ads (RDAs): Upload 15 images, 5 logos, 5 headlines, and 5 descriptions. Google AI tests combinations to fit any ad slot automatically.
- Exclude Mobile App Placements: Mobile game apps cause accidental finger taps, wasting ad spend rapidly. Add
adsenseformobileapps.comas a placement exclusion. - Pair with Conversion Tracking: Link GDN retargeting with our conversion tracking guide to optimize bids for dynamic sale values.
Scale PPC Returns with Grothify
Our Google Ads experts optimize search, display, and shopping campaigns for maximum ROI.
Frequently Asked Questions
What is the average click-through rate (CTR) on Google Display Ads?
Average GDN CTR is around 0.4% to 0.6%. Remarketing campaigns typically achieve 2x to 4x higher CTRs than broad prospecting campaigns.
Written by Mohammed Ouzair, PPC Lead & Founder at Grothify. Part of our Google Ads services. Follow on Instagram and LinkedIn.
